Business use web pages more actively for development in the crisis time

Economic crisis - a time when businesses are forced to change the strategy to promote their products on the market. A new study by the hosting provider GARM Technologies revealed that it was with the onset of the crisis more than half of the surveyed entrepreneurs have become more actively use the web page of the company to develop its business.

In total, the study involved 285 respondents, most of whom (61%) are owners of enterprises and 20% of key staff (director, marketing director). Slightly more than half (52%) respondents said that the crisis has forced the company to more actively use the web page to attract new customers. It is also interesting that almost a third (31%) on their web sites have developed over the past two years.

Obviously, due to the rapid growth of users (according to TNS number of Internet users is 1.1 million, or 62% of the economically active population), the Internet is becoming a favorite and one of the more effective marketing tools. True, not everyone knows how to raise the popularity of web sites on the Internet - a third of respondents do not have any idea what it means to optimize web sites (SEO). Only 25% of respondents had worked on optimization, 23% - it never did and 19% did not know it was done or not.

"The results show that an increasing number of entrepreneurs understand the importance of the current situation, opportunities that provide corporate web sites", - said the director of the hosting provider GARM Technologies Max Korzhanoff.

News published on rus.delfi.lv (03.02.2010)

Wed Feb 3 22:50:00 2010