During the crisis marketing using social networks

Latvian entrepreneurs in their marketing activities are increasingly using social networking. These are the results of a study conducted GARM Technologies. As described NovoNews the press service of the hosting company, the conclusions drawn, based on responses from 173 representatives of local firms.

The crisis and the lack of available funds on advertising has prompted "PR" in social networks 56,8% of the surveyed entrepreneurs.

At least one of the social networking for professional purposes in the majority (70%) registered company profile or its leading experts. I wonder what 70% of businesses believe social networks useful marketing tool.

In turn, the negative attitude towards the use of social networks typical of those entrepreneurs who did not even try to use them.

Latvian portal Draugiem.lv enjoys among the most popular entrepreneurs - in this social network for professional purposes profiles created 33.6% of respondents. Then Facebook.com (13,8%) and again the local social network - One.lv (11,8%). It is popular as Twitter (9,2%).

To the question "In what social networking activity yavlyutsya most effective" responses were similar - in the first place Draugiem.lv with 37,5% of the responses, the second place Facebook.com (11,7%) and One.lv (10,0% ).

Source: http://www.novonews.lv/index.php?mode=news&id=92373

Tue Apr 27 11:32:06 2010

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